Mass Communication – Broadcast Concentration Mission:
Provide hands-on personal training in television and radio production, newsgathering, broadcast writing, and advertising. Prepare students for jobs in broadcast media and production.
Learning Outcomes:
- Write broadcast-style news copy in active voice for television and radio.
- Properly script a READER, VO, VOSOT, and PACKAGE for television and a READER, READER-ACK, VOICER, WRAP, radio.
- Write and produce news stories, public service announcements, commercials, and promotional announcements.
- Operate a broadcast-quality video and audio equipment.
- Edit projects using digital audio and video editing systems.
- Understand and use journalistic and broadcast industry ethics.
- Demonstrate knowledge of the history of media and how new technologies are shaping the future of media.
Major assessment: Senior Mass Communication majors will assemble a portfolio of their clippings from The Delta, Voyage, radio and television reels and scripts, and samples of their work completed during their internships. Mass Communication Seniors must also take an in-house exam.
Major Requirements
Completion of the Mass Communication Core plus a concentration in one of the following areas: Broadcast, Journalism or Strategic Communication.
Broadcast Concentration:
Mass Communication Core +
MASC 215, MASC 230, MASC 300, MASC 330, MASC 385, MASC 390, MASC 401 OR MASC 402, MASC 485
Item #
Title
Hours
Sub-Total Hours
36-39
Total Credits
36-39