Business

General overview of topics and management concerning everyday personal financial decisions. Topics include household budgeting, management of financial accounts, use of credit, home purchasing, insurance requirements, market securities, and basic financial planning emphasizing retirement needs. Note: This class is not suggested for students concurrently enrolled in ESL courses.

Individual or group study under supervision of staff member. Topics may be undertaken in any phase of business.

An introductory readings course involving current literature from the broad spectrum of business. Designed to acquaint the student with an in-depth survey of current literature.

The study of the role of managers and management in organizations, emphasizing the process of planning, organizing, staffing, directing and controlling. Included is a survey of techniques in goal setting and strategy, decision making, leadership, and motivation.

Principles and practices related to the role of marketing in business and the various marketing functions. Students will learn the development of the Marketing Mix (product, price, place, & promotion), brands and brand strategies, segmentation strategies and the identification of target markets, the positioning of the brand, and the marketing concept in a dynamic environment to serve consumers and stakeholders in these markets. 

Individual or group study under supervision of staff member. Topics may be undertaken in any phase of business.

Fundamental principles of law regarding business contracts. Special attention will also be given to the formation of law and the operation of the federal and state court systems as well as business ethics and corporate social responsibility.

A lower division course open to all students with an interest in business and contract law. The course emphasizes the concepts of business law as it applies to agency, partnerships, and corporations. Special reference is made to the Uniform Commercial Code, Uniform Partnership Act, and the Revised Model Business Corporation Act. Special reference will also be made to employment law, environmental regulation and the legal environment for international business.

Examination of practical problems faced by the entrepreneur in the development and management of a startup or ongoing enterprise. Key business areas of finance, accounting, marketing, risk analysis and management will be addressed from an entrepreneurial perspective. Discussions will be conducted both in the class and at representative businesses with small business operators. A complete and comprehensive business plan will be completed during the term.

Principles and methods of statistical analysis with applications to business; includes laboratory work.

Recognize the role and scope of sports events and the law. Recognize successful ways to assess the ethics of sports law. Specific attention will be given to understanding the sports industry, the players and opportunities. An introduction to the legal aspects of hospitality at sports events, negotiations and contracts. Reference to designing, planning and controlling event logistics. Reference to risk management and protecting the investment. Evaluating the process of how to effectively recruit and leverage a sports celebrity. Basic framework of how to finance sports events, licensing agreements and merchandising. Reference to sports tourism, the economic impact on cities and charitable events.

Advanced readings of current literature in the field concerning such topics as biographies, theoretical styles, classics and policy applications.

Study of the processes related to human resource use in organizations including job analysis, human resource planning, recruiting, training, performance appraisal, compensation, and managing careers.

Preparatory course for business students wishing to become employed in the field of financial services. Students will solve often used qualitative and quantitative licensing questions to familiarize themselves with problem solving techniques.

Survey of the finance function and its environment with special attention paid to using the financial reports of a firm as management tools for the effective use of financial resources. Particular attention is paid to the use and control of current assets, at the time value of money and the development and control of capital assets.

Special attention is paid to capital markets and the capital management process including investor returns, capital instruments, mergers, and issues of international finance. 

An analytical introduction to the process of modern retailing in the marketplace. The focus is on shopper marketing, store design, visual merchandising, online retailing & omni-channel retailing, and the management of retail stores and service establishments.

Advertising purposes, procedures, and regulations; print media including copy & layout, broadcast media, and digital media including social media. Integrated marketing communications role in marketing strategy, decision-making, implementation, and measurement. An exploration of literary messaging, rhetorical persuasion, advertising persuasive techniques, and brand strategies as elemental in advertising campaigns. The course includes a study of the ethics in advertising focusing on the FCC regulations and the industry’s self-regulating agencies (i.e. BBB, NAD, AAF, AAAA, ANA, & CARU).  Students will create and present an advertising campaign for a business-to-consumer branded product.

This course is designed to give the student a broad understanding of the application of available software such as Microsoft Excel and Google Sheets for use in business. The course will provide hands-on application of spreadsheets for various planning and decision making methods.

Digital Marketing (DM) will give students the theoretical understanding of the Internet marketplace necessary to adapt to its many changes, while also equipping them with the skills needed to perform vital daily functions. Students will learn the basics of Search Engine Optimization (SEO) and Search Engine Marketing (SEM).  DM allows businesses to gain a competitive advantage through the creation and distribution of valuable, relevant and consistent content to attract and retain clearly-defined audiences. Third party digital and social media certifications will be embedded into the course.

Individual or group study under supervision of staff member. Topics may be undertaken in any phase of business.

Basic principles of the residential and commercial real estate markets, including the real estate contract, real estate financing, property measurement and description, and tax and insurance implications.

Basic selling techniques, including product and customer research, sales presentations, follow-up procedures. Extensive use is made of campus taping and recording facilities to preserve and evaluate student presentations.

Develop an understanding of theoretical risk assessment and management, and their practical application as pertaining to commercial, familial and individual risk assessment and management; Examination of statutory and industry regulations required to procure employment licensure.

The application of knowledge from the behavioral sciences to the study, analysis, and interpretation of consumer influences on consumer preferences and purchasing patterns are emphasized.

Social Media Marketing (SMM) will prepare students in the use of social media by marketers to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers. SMM allows businesses to gain a competitive advantage through the creation and distribution of valuable, relevant and consistent content to attract and retain clearly-defined audiences. The course includes social media content creation, conversation, and metrics. Students will design and implement social media marketing strategy in an online simulation.

Basic principles underlying security values, including a treatment of the work of organized exchanges.

Reading or research at a greater depth than in a normal class.

This course is designed to explore ethical norms and behavior faced by and expected of the Manager/Owner of a profit seeking risk taking enterprise. Special attention will be given to the interaction of administration to employees (union or otherwise), investors, customers, supply chain partners and competitors. Course will use a case analysis and decision oriented approach.

A course which presents an overview of the roles played by the various markets, institutions and financial authorities. Specific topics include an introduction to the U.S. financial system; the supply of, and demand for loan funds; the levels and structure of interest rates; and government and corporate securities and obligations. Emphasis is placed upon policy effects of financial institutions and markets upon various sectors of the economy.

Internship under supervision of college personnel and cooperating facility.

Marketing research tools, methodology, and functions examined. Analysis of environmental factors affecting consumer demand. Effectiveness of the marketing program. Effects of competitor's strategies.

Communicative process at all levels; communication theory and practice and variables affecting intra-organization communications.

Human behavior in business organization. Interdisciplinary analysis of relationships of individuals and groups within the context of the organization. Management leadership responsibilities.

Analysis of fundamental concepts in production and operations management which include methodologies, techniques, and tools as applied in managerial decision making. It considers inventory/production, modeling and linear programming, project scheduling based on network analysis, and queuing theory.

Top management's problems of determining objectives, developing policy, and directing organizations to integrate several operational divisions of an enterprise. Case analysis and simulations illustrate the interrelationships of functions and essential unity of business concern.

Individual or group study under supervision of staff member. Topics may be undertaken in any phase of business.

Reading or research at a greater depth than in a normal class.

Senior level honors symposium on timely business issues related to entrepreneurs and executive leadership. Of special interest will be guest presentations, successful role models from the world of business.